To connect science and society through new models for science communication and storytelling while amplifying knowledge networks that facilitate research and research-based decision-making
The Media Center for Science and Technologies has three priorities:
- Conducting interdisciplinary collaborations and research to understand how scientific discoveries and technological solutions are conveyed and understood by a variety of audiences.
- Attracting and training students for the high-tech communication careers of the future.
- Enhancing public understanding of science and technology.
The SOJC is uniquely positioned to hose the MCST because of its established expertise in media, journalism, strategic communication, and creative storytelling. Nearly a dozen faculty already research and teach at the intersection of science, technology, and communication. And the school’s proximity to existing and emerging science and tech hubs in the Pacific Northwest make it a logical partner for research and collaboration.
Integration with the Phil and Penny Knight Campus for Accelerating Scientific Impact
The MCST has worked, and continues to partner with the Phil and Penny Knight Campus for Accelerating Scientific Impact to develop professional development curriculum for incoming graduate students and faculty, weaving together key ideas in communication, business development, and innovation.
The University of Oregon School of Journalism and Communication (SOJC) launched the Media Center for Science and Technology (MCST) to bridge the gap. In October 2017, a portion of a $50 million anonymous gift to create the Presidential Fund for Excellence provided initial funding to establish the center and hire a director to lead it.
With additional generous support from Julie and Rocky Dixon
The gift from Julie and Rocky Dixon for Investigative Journalism is providing the funding for a project exploring environmental risks in Oregon communities. This project will last until 2023 and focus on providing effective storytelling to convey environmental risks in Oregon Communities and building a model for connecting and engaging scientists, policymakers, industry, media, and the public.